steven ford
c: 917.509.5909
smfnyc@gmail.com
EMPLOYMENT
February 2019 - Present
Executive Producer/Producer, Worldwide
Creative Production and Operations consultation on project or retainer basis. Recent clients include Budweiser, lululemon, Apple, Signal, TIAA…
August 2017 - Feb 2019
Intel, Santa Clara/San Francisco, CA
Executive Producer, Creative Content Labs, Agency Inside
Led and oversaw producers and productions in content creation for the Intel Brand and Business Units in long format, online, social media, still imagery, and merchandise platforms.
Collaborated on shaping org operations, production processes, and staffing for CCL.
Executive Produced on most watched Intel video ever (11 million hits).
Brought industry recognition for TAI through awards committee role and executive producing award winning work.
January 2016 - August 2017
Ogilvy, New York, NY
Executive Producer, Filmed Content Production
Led a producer team, composed of all levels of experience, in creating broadcast, online, 360, and experiential content for IBM Brand and Business Units, globally.
Staffed and mentored a multi-disciplinary production team
Executive produced and produced most watched IBM commercial ever (2mm+ hits).
Through this, raised brand awareness of IBM and it’s AI offering, Watson.
September 2011 - January 2016
mcgarrybowen, New York, NY
Executive Producer, Broadcast Production
Live action, VFX, and animation content for clients including United Airlines, Reebok, Chevron, and Chase.
Managed and produced projects on prolific, agency cornerstone accounts.
Successful in both new business pitches and in defending/growing existing business.
March 2010 - September 2011
The Martin Agency, Richmond, VA
Executive Producer, Integrated Production & Design
Produced and managed a team of multidisciplinary producers for clients such as Expedia, Moen, Norwegian Cruise Lines, Sun Life, Morgan Stanley, and Kraft.
September 2007 - March 2010
Freelance Producer, New York, NY
Agencies worked with: kirshenbaum bond + partners, Publicis Modem, Uproar, Cramer-Krasselt NY, and Merkley + Partners.
April 2005 - August 2007
R/GA, The Digital Studio New York, NY
Head of Production, Executive Producer - Digital Studio
EP/Head of Production who partnered with COO to create a freestanding content production department delivering best-in-class production, editorial, sound, and vfx capabilities.
Created a flexible production model, optimizing strengths/minimizing weaknesses, and an operations system for integrating The Digital Studio into a 400+ person agency.
Oversaw and directed long-term, strategic, and day-to-day management of the department in staffing, creative direction, equipment procurement, billing, and infrastructure design.
Tripled the size of staff within one year.
Showed profitability within 8 months of defining billing process.
Executed in all levels of all producer responsibilities throughout production/post production pipeline (including shooting crew roles) for clients such as Nike, Verizon/VZW, Avaya, and Purina.
ADDITIONAL EXPERIENCE
DDB Worldwide, New York, NY
Senior Broadcast Producer
Clients included Anheuser-Busch (Bud Light, Michelob Amber Bock) Hershey’s, and Lipton.
Freelance Producer, New York, NY
Agencies worked with: Merkley+Partners (Mercedes-Benz and SBC), D’Arcy (Heineken), R/GA, (McDonalds) and DDB/NY (Anheuser-Busch).
Lowe Worldwide, New York, NY
VP, Senior Producer
Producer of broadcast TV and radio commercials. Experience includes live action, cell animation, CG, motion graphics, and stock footage work. Location and studio shoots, both domestic and international. Off-line editor: Avid trained, as well as linear formats. Clients included Sprite, Sony, and Heineken.
TBWA Advertising, Inc., New York, NY
Director of Audio Visual Services
Producer/Editor of “rip-o-matics”, rough cuts, and agency reel compilations for new business presentations. Accountable for estimating and billing of A/V services.
D’Arcy, Masius, Benton & Bowles, Inc., New York, NY
National Broadcast Assistant
Assisted media buyer in placing broadcast commercials on cable television networks. Handled fiscal rigmarole commonly associated with media placement.
AWARDS
Cannes Lion, London International Advertising Awards, AICP, Webby Awards, New York Festivals Gold Award, Brand Film Festival, FastCompany World Changing Ideas Finalist, Clio Award, Addy Award, Effie Award, Recipient of the President’s Prize (TBWA).
EDUCATION
Bachelor of Science; Speech Communications
Minor; Mass Communications
State University of New York at Oneonta
VOLUNTEERING
Grateful to have volunteered for efforts of the Second Harvest Food Bank, Veterans Administration Medical Center, Habitat for Humanity, and the American Red Cross.
INTERESTS
science, history, current events, music, sports, tinkering
References available on request